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Social Listening!

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  Coca-cola I am interested in this brand because I am an avid consumer of this product :) Coca- cola’s value proposition is phrased “The coke side of life”. Sources explain it is an enjoyable, comfortable, and sociable environment when one consumes a coca-cola product. Coca-cola posted some videos promoting employee training videos. This company was trying to promote employer training courses on the topic of confronting racism. I personally believe they were just trying to test out a particular outlet to be an active ally in today's political climate. You would think 'the people' would be all it right? wrong! Coca-cola experienced major blacklash. The video above is just one of many consumers that interpreted Coca-cola's efforts in a bad light. I saw this type of negative consumer behavior mainly on Facebook and news article. I myslef did not hear about this coca-cola incident until a cowrker mentioned it. The following screenshot is a comment left on the video above. ...
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First Post!

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  My name is Jaclyn, pronounced (JACK-LYN). I feel the need to include this due to the number one thing people do with my name is either misspell and/or mispronounce my name. And no I don't go by Jackie, people also ask me that question a lot lol I'm currently in my fourth year of school, dual-enrolled with Oregon State. I changed from being a biology major to a business major which put me a little behind schoolwise. Do I know what I'd like to do with my business degree? No.  Am I aware I'm running out of time to pick something? Yes. It's fine. I'm fine. I'll find something eventually, right?  At least that's what everyone keeps telling me. Kind of just going with the flow of things at this point, to be honest. A marketing course is required for my major and I picked this one because the teacher for the course had really good reviews. And I don't know about you but I enjoy a class that much more when there's a highly recommended individual teachi...
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